→ The Innocent

"The Innocent" is more than just a mezcal; it is a tribute to the purity and authenticity of the culture and traditions of Oaxaca

The story behind this mezcal focuses on the purity of its ingredients and the innocent spirit that drives its production. The bottle of "The Innocent" is designed to reflect this purity. With clean lines and a simple yet elegant label, it evokes the serenity and simplicity of life in the Oaxacan countryside.

The launch of "The Innocent" becomes an event that celebrates the purity and innocence lost in the modern world.

/ Role: Art Director & Designer