→ Icon Discounts

We periodically change the icon of our app, according to our most relevant promo.

54% of people who have our app on their phone never open it, preferring to take advantage of discounts offered by other food delivery apps. How do we let them know about the promotions we have without them opening our app?

We decided to turn our app into a new means of communication by updating its icon to feature our most relevant promo. This way, people wouldn´t need to open the app to find out about the benefits we had for them.

/ Role: Art Director & Designer
Agency: Digitas Colombia